![]() HubSpot is an all-in-one tool that caters to larger businesses with sales teams. This is primarily because HubSpot is built with a different end-goal in mind. When it comes down to it, HubSpot's automations are just a lot more advanced than Mailchimp's. HubSpot's sophisticated marketing automation caters better to longer buyer lifecyclesīased on my experience using both HubSpot and Mailchimp, I'd say it's the automation features that really set the two tools apart. ⭐⭐⭐⭐⭐ 1,000+ native integrations also integrates with Zapier ⭐⭐ Basic options available only on Standard and higher plans can only schedule 2 hours in advance ⭐⭐⭐⭐ Advanced scheduling, publishing, and analytics, but only available on Pro or higher tier ⭐⭐⭐ Very basic on free plan and not as insightful as HubSpot even on the most expensive plan ⭐⭐⭐⭐⭐ 30 reports free goes up to 750 reports on Pro plan deep and valuable metrics ⭐⭐ Basic automation impressive for an email marketing tool, but doesn't compare to HubSpot ⭐⭐⭐⭐⭐ Very advanced automations available ⭐⭐⭐ Unlimited landing pages on the free plan, but there are more limitations and no A/B testing available ⭐⭐⭐⭐ 20 free landing pages on the free plan more customizable A/B testing available on the Professional plan ⭐⭐⭐⭐ 2,500 sends per month on free account for up to 500 marketing contacts (5k on Essentials, 6k on Standard) email sends (and price) go up incrementally depending on the number of marketing contacts you have ⭐⭐⭐⭐ Unlimited contacts for free, but you're limited to 2,000 sends per month on free plan on paid accounts, email send limits are based on number of contacts you're paying for (5x on Starter and 10x on Pro) ⭐⭐⭐ A steeper learning curve for new users because it's an all-in-one tool ⭐⭐⭐⭐ Robust free plan and simple pricing system that comes in three tiers ⭐⭐⭐⭐ Solid free plan paid plans are more expensive (and not super straightforward), but it can be cost-effective if you plan to use all the features available For that reason, HubSpot is built to do a lot more than what Mailchimp can do. Mailchimp is purely marketing software, whereas HubSpot is an all-in-one tool that can (if you want) combine marketing, sales, content management, operations, and customer service onto one platform. In the end, these are completely different tools with completely different goals. Mailchimp at a glanceĬhoosing between HubSpot and Mailchimp as your marketing platform depends on a few core factors: Based on that experience, and my experience using each of these tools for my work, here's how they stack up. I spent more time in each of the two marketing platforms to better see the differences between the two tools. But since going freelance, I've been working a lot more with clients who use Mailchimp. ![]() For most of my career, I've used HubSpot for marketing simply because the companies I worked for already used that platform when I joined the team. ![]()
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